January 2023 Internal Newsletter

ANALYTICS CORNER

Goldstar Quick Connect Solutions

In 2022, Quick Connect Solutions Webcast was launched with 1,139 Total Registrants & 504 Total Attendees The Goldstar campaign contributed 3,149 Pageviews & 1,413 Sessions to the ASCO Web traffic. The press release on Quick Connect Solutions earned 1,367 total views, 700 pickups, and 683 click-throughs while post reach recorded at 2,661 with 2,474 Impressions across social media. As of YTD Dec 2022, the ASCO website has earned 1.15M page views and 458K sessions with a 1.97 average session per user and bounce rate of 53%. ASCO earned 90K Pageviews and 39K sessions, with a 58% bounce rate during December 2022. Web Traffic is still driven by Organic Search (64% Pageviews, 56% Sessions) using Google/Organic and Direct Search (15% Pageviews, 20% Sessions). Among ASCO Marketing Asset Pages, Technical Briefs, FAQs, and Manuals received the Top pageviews and the highest number of sessions. Among marketing campaign groups, Goldstar, Google/CPC Campaign, On Demand Webinar, and Interactive 3D Facilities are the top drivers of ASCO Web performance this month. Website