January 2023 Internal Newsletter

This newsletter informs everyone across ASCO Power Technologies of the latest updates and events. It will keep you updated on the latest marketing materials and developments.

January 2023 Internal Monthly Newsletter

Are you on track with your digital upskilling?

The ASCO3D+ App is an omnichannel digital tool that supercharges customer engagement ~ Jim Serrano

Are you on track with your digital upskilling?

New ways of working require a new set of digital skills – get them through Digital Boost 2.0.

Learn More

Contents IEC Transfer Switch Rating Document ASCOPower3D+ App Needs Your Input! A single solution. A range of benefits. Featured Customer Story Literature Library HR Updates Analytics Corner Collaborator’s Note - Jim Serrano

Social Advocacy Corner Employees Corner + Intl January Game - Sudoku Hobby Spotlight - Gino Yambao


This document presents electrical ratings and specifications for ASCO transfer switches in accordance with Edition 2.1 of the International Electrical Commission Standard 60947 - Low Voltage Switchgear and Controlgear. The ASCO IEC Transfer Switch Ratings document is now available.

View Here


The app allows you to understand and see ASCO Power offers in different market segments. The ASCOPower3D+ App Needs Your Input! User feedback will advance our step towards greater omnichannel marketing. Your insight helps improve the app and provide a better experience for customers. Download the app and send your feedback to Jim.Serrano@ascopower.com.

Scan the QR to download!


A single solution. A range of benefits. ASCO Power Quick Connect Panels integrate with transfer switches and circuit breakers to simplify design, streamline procurement, and save space.

Let people know on LinkedIn! Share Now

Technical documents for the ASCO SERIES 300 Dual Purpose Quick Connect Power Panel are now available!

View Here


New York Public Library The New York Public Library provides resources that inspire and unlock opportunities for its community. With industry-leading backup power solutions, the library is able to drive power resilience and continue providing learning services for visitors. #CustomerTestimonial .


Technical Brief: The Potential of 5G Wireless communication technologies have rapidly evolved to provide an ever-expanding set of capabilities at ever-greater speeds. The term “5G” denotes the newest type, the “Fifth Generation” of wireless networks.

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White Paper: Communication Modules for Critical Power Equipment This document describes the electronic modules that provide key communication, monitoring, and control capabilities to generator transfer switches.

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On the last day of 2022, we delivered pork legs to our teammates for Christmas dinner! Check out photos from our holiday celebration.


Goldstar Quick Connect Solutions

In 2022, Quick Connect Solutions Webcast was launched with 1,139 Total Registrants & 504 Total Attendees The Goldstar campaign contributed 3,149 Pageviews & 1,413 Sessions to the ASCO Web traffic. The press release on Quick Connect Solutions earned 1,367 total views, 700 pickups, and 683 click-throughs while post reach recorded at 2,661 with 2,474 Impressions across social media. As of YTD Dec 2022, the ASCO website has earned 1.15M page views and 458K sessions with a 1.97 average session per user and bounce rate of 53%. ASCO earned 90K Pageviews and 39K sessions, with a 58% bounce rate during December 2022. Web Traffic is still driven by Organic Search (64% Pageviews, 56% Sessions) using Google/Organic and Direct Search (15% Pageviews, 20% Sessions). Among ASCO Marketing Asset Pages, Technical Briefs, FAQs, and Manuals received the Top pageviews and the highest number of sessions. Among marketing campaign groups, Goldstar, Google/CPC Campaign, On Demand Webinar, and Interactive 3D Facilities are the top drivers of ASCO Web performance this month. Website


Jim Serrano Digital Marketing Manager

The ASCO3D+ App is an omnichannel digital tool that supercharges customer engagement. It leverages existing digital assets that champion the value of our solutions. It enables us to reach customers across channels and gain insights from unified reporting and holistic data through the app.


Last December, 136 ASCO employees earned 65,921 points by sharing assets! Sharing is a GREAT way for ASCO to gain visibility and reach more leads in the backup power community. Plus, it is an easy way for YOU to help ASCO Power Technologies rise in an increasingly digital world. We also have a monthly contest to reward top advocates with StepUp points! So, make sure you don’t miss out. The leaders for this month are:

North America


• Joseph Carlson • Kenia Choquette • Jennifer Werner

• Decx Harel Tanap • Kenneth Luab • Christal Joy Caalim

Amplify ASCO’s voice by linking your social media account to the SE Advocacy platform, checking the latest ASCO posts, and sharing them on your profile. In case you missed the education session for the program, The Social Advocacy Training explains the following:

• Employee Advocacy • Reasons to be an Advocate • Employee Advocacy Features

If you want to participate on social media but don’t know what to share, this is your chance! Try the SE Advocacy tool today.


Now it’s time to tip our hats to individuals who went above and beyond!

ASCO Power Technologies shows gratitude to the following star employees for December 2022. Your hard work does not go unnoticed. We thank you for lifting the team with your talent and dedication. Congratulations to the following Top Performers from each team: Top Performers Surge Technical Support International Inside Sales

Carlstan Soriano

Shirley Ann Ricalde

Joseph Delos Santos Jr.

Customer Service

Domestic Sales Support

Mat Ranillo Legion

Maricar Abiog

Madelene Opena

Mark Andrew David

Supply Chain

Aaron Sulapas

Leilanie Lisanin


Syrell Barlam

Mel Andrew Panes

Axl Astorga


Edgarlyn Blesilda Villafranca

Julia Fan For her execution of all shipment, projects, etc. She was quintessential to our performance for EMEA.



Fill in a 9×9 grid with digits so that each column, row, and 3×3 section contain the numbers between 1 to 9. At the beginning of the game, the 9×9 grid will have some of the squares filled in. Your job is to use logic to fill in the missing digits and complete the grid.

Solve the puzzle below!

CONGRATULATIONS to last month’s winners!

Jesica Jasmin Monteagudo

Dave Resurreccion

Nesley Gomez

Send your answer to rozenaysabel.esquivel@ascopower.com for a chance to win Step-Up Points!


Gino Yambao is ASCO Power’s rockstar multimedia specialist. He creates value-driven assets for different marketing campaigns. But it isn’t his only area of expertise. His craftsmanship spans areas outside of the digital sphere with woodworking as his hobby. He has turned pieces of wood into toys, beds, utility carts, and more.

Gino’s lifelong fondness for the craft started when he was 8 years old. He saw his father starting a woodworking project and when he stepped out to take a break, Gino took his tools and copied what his father was doing. He was able to continue the work his father was doing and created his first wood joint. He found himself drawn to the craft ever since.

What he likes about it: • Woodworking is a relaxing hobby that lets me go into a sort of “zen” mode. I find that I am able to block out other worries and focus on the task at hand. • Its experiential and tactile nature is interesting. It engages sight, sound, and touch in a harmonious way for tactile learners like me. • I like how the hobby results in a functional, tangible product that is, itself, a reminder of the whole process: a trophy of sorts. What he finds challenging: • Planning how to cut wood and approach a task is critical as there are no do-overs.

This is a 3 string instrument Gino made for his thesis. It was made with hand tools and common hardware store products.

Want to share your hobby? Answer this form to get featured in the next newsletter!

Editorial Board

Marketing Team:

Roxanne Larcher

Larry Grodsky

Rozena Ysabel Esquivel Publisher

Jim Serrano

Maritess Bernardino

Cristine Isorena

Syrell Barlam

Gino Yambao

Rolando Calderon Jr. Creative Director

Franz Raimund Ybud

Shannen Clui Anabo

Nico Sison

Read Previous Newsletter: December 2022

Stella Mares Sarmiento Editor-in-Chief


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