January 2022 Internal Newsletter

ANALYTICS CORNER

The analytics of the year 2021 is here! This section contains insights on website traffic, brand to order, and events. Check them out below. ASCO Website Analytics Dashboard • The ASCO Website garnered over 1.5M pageviews during FY 2021 (Jan-Dec ‘21). • It reached over 516K visits, a 2% increase from FY 2020 (Jan-Dec ‘20).

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ASCO B2O Dashboard • ASCO gained 41K mentions (Jan-Dec ‘21) for the NAM region with 12,828 average engaged customers (Jan-Nov ‘21) during FY 2021. • Generated $92.4M worth of Total Won Revenue (Jan-Nov ‘21) based on Influenced Orders

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ASCO Webinar & Mobile Classroom • Overall for FY2021 (Jan ‘21- Dec ‘21) ASCO was able to successfully launch 24 webinars, with 3,412 unique registrations and 1,773 unique attendees. • The most popular topics (based on the average # of attendees) are Data Center and Advanced Webinars. • ASCO was able to register 157 trailer attendees via QR Code for FY 2021 (Jul-Dec 2021). The majority (44%) of the attendees are from the Specifiers class.

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