October 2025 Internal Newsletter

October 2025

Internal Monthly Newsletter

HEALTHCARE

C&SP DATA CENTER NEWS

Website Transition and NSS Score Improvement ~ Perry Kaiser

Technical FAQ - Where Can I Access Technical Drawings?

This FAQ video offers a clear, step-by-step walkthrough to help you navigate the platform efficiently and access the necessary resources with confidence.

Contents

What’s New ASCO Digital Binder Flipbook EGSA Fall 2025 and Mobile Classroom Literature Library Healthcare C&SP Data Center News EGD & Distributors September 2025 Top Performers Collaborator’s Note - Perry Kaiser Kapila Mehta on NECA Chicago October Game - SLIDING PUZZLE Paw-lebrity of the Month - Eros & Pompis

WHAT’S NEW

Learn how ASCO’s Predictive Outage Detection enhances power reliability by detecting voltage instability and triggering preemptive action. Now available on all SERIES 300 Transfer Switches. Improving Resilience through Predictive Outage Detection

Learn More

DIGITAL UPDATES

Access resources that educate about technology, resolve critical power challenges, and provide industry insight. Check out the newly updated ASCO Digital Binder

Access the Binder

We’re one ticket away!

The ASCO Power Marketing team recently integrated Workfront. Anyone who would like to get marketing assistance should use the tool to streamline collaboration. The integration of Workfront will enable us to accomplish projects with detailed briefs to lessen turnaround time and ensure that we stay on track with the project objectives.

Submit a Marketing request on Workfront

Access the Workfront training video and presentation

The Sales Conversation Tool centralizes product information, value proposition, and digital assets for the ASCO Power product line. It will empower sales teams to expand product knowledge and champion our industry-leading critical power equipment. Ready for Battle? Gear Up With the Sales Conversation Tool

Check it Out

Don’t have access? Email rozenaysabel.esqiuvel@se.com or gen.panem@se.com for assistance.

EVENTS CORNER

Check out some photos from EGSA Fall 2025!

The Mobile Classroom Data Sheet is readily available at the Sales Conversation Tool and on the website . ASCO Learning Series + Mobile Classroom

Please take a moment to complete the Mobile Classroom Condition Checklist as soon as you receive the trailer. Make sure to go through all the sections to avoid missing any parts. Your input is valuable.

For mobile classroom trailer inquiries, please reach out to gen.panem@se.com

LITERATURE LIBRARY

Catalogs & Brochures:

Partnering for Success - Power Equipment Manufacturers Grow and excel with mySchneider Power Equipment Manufacturers (PEM) Program. This is what we call ‘partnership redefined.’

Learn More

Engineering Application Information: Withstand and Closing Ratings for Transfer Switch Equipment ASCO products comply with all mandatory UL 1008 withstand and closing ratings.

Learn More

HEALTHCARE

The 2025 survey reveals that hospitals are significantly rising their investments in infrastructure: 61% of respondents expect increased capital budgets for infrastructure upgrades in 2025, outpacing even new construction and reno vations. Renovation budgets are likewise climbing — hospitals that allocated ~30% of capital budgets to renovations in 2024 now project ~37% in 2025. This shift underscores a growing focus on deferred maintenance, system re silience, and modernization of existing facilities rather than only building new capacity.

Read the full article

C&SP DATA CENTER NEWS

META to invest $1.5 billion in new AI‑optimized data center in El Paso, Texas Meta has announced a $1.5 billion investment to construct a new, AI‑opti mized data center in El Paso, Texas (Eric El Paso/New Mexico border region). The facility will scale up to 1 GW and is designed to support Meta’s expand ing AI workloads. An exciting feature of this project is Meta plans to match its entire energy consumption with 100 % renewable power Why it matters for sales teams: This project calls for sustainable infrastructure, advanced cooling, and renew able energy integration, areas ripe for collaboration with power, water, and cleantech vendors targeting AI-ready data centers META to invest $1.5 billion in new AI‑optimized data center in El Paso, Texas Open Compute Project launches “Open Data Center for AI” initiative with support from Meta The Open Compute Project (OCP) today announced a new “Open Data Cen ter for AI” strategic initiative aimed at standardizing critical physical infrastruc ture for AI-scale data centers—including power distribution, cooling, manage ment telemetry, and mechanical systems. Backed by industry leaders Google, Meta, and Microsoft, this move seeks to simplify deployment of high-density AI racks and accelerate ecosystem-wide adoption of open specifications Why it matters for sales teams: Standardization across data center infrastructure lowers deployment barriers and speeds market growth. Providers of rack power systems, coolers, mon itoring tools, and modular infrastructure aligned with OCP specifications will find a ready-built audience in hyperscalers and co-location providers. Open Compute Project launches “Open Data Center for AI” initiative with support from Meta

TechCrunch explores AI infrastructure mega‑deals driving data center expansion TechCrunch took a deep dive into the “billion-dollar infrastructure deals powering the AI boom,” spotlighting massive capital investments from Nvidia, Microsoft, Meta, Oracle, and OpenAI to finance new data centers and GPU-heavy compute capacity. With projections estimating $3–4 trillion in AI in frastructure spending by decade’s end, the article highlights how power, cool ing, and networking infrastructure are being scaled at unprecedented rates. Why it matters for sales teams: This high-level context illustrates demand-driven trends for data centers opti mized for AI workloads. Teams can tie their solutions—particularly in high-den sity power delivery, liquid cooling, and fiber networking—to this explosive growth narrative when engaging prospects. TechCrunch explores AI infrastructure mega‑deals driving data center ex‑ pansion

Data Center Riddle: I’m built to think but not to speak, In desert lands where sun is sleek. I drink no water, yet I cool, And run on power that’s clean and full. I cost a billion and then some more, To help AI minds truly soar. What am I?

Answer: Meta’s AI-optimized data center in El Paso, Texas Why - It’s a billion-dollar facility designed for AI workloads, located in a desert region, using advanced cooling with minimal water, and powered entirely by renewable energy.

EGD & DISTRIBUTORS

New Finished Goods Dashboard: We hear you! Looking for transparency for Inventory with Finished Goods? Check out our new Finished Goods Inventory Report in Tableau, https://tableau.schneider-electric.com/#/site/ASCO/views/FinishedGoodsS‑ tock_17573367656350/SalesView_1?:iid=1&:redirect=auth This new dashboard shows our inventory with current stock, when more stock will arrive and how many will be arriving. And NOW, it shows the open orders minus Hold Codes. You can see and advise customer in seconds what is available. Maybe another switch we do have will work for your customer, don’t forget to upsell even if they don’t ask for the accessories. Also included in the list are the cancelled 7000 Series items. We are racing thru the 2025 finish line, what an easy way to get some quick shipments out the door for us. Thanks to Bob Debrody, Director of Engineering, Henrico DE LA CRUZ, Data Engineer Analyst and Mark Granuzzo, Business Analyst, for making this dashboard happen.

New Account Creation Process is here:

Due Diligence Before Creating a New Account

Search Existing Accounts • Check thoroughly in the system (over 11,000 accounts) to see if the account already exists. • Use key identifiers like name, address, dBA names • Check for spaces between abbreviations, punctuation etc If Address Is Different • Assume the account may have moved. • Update the address on the existing account with credit - do not create a new one. If Name Has Changed • Investigate if it’s due to a merger (especially common with distributors and Engine Generator Dealers) • Update the name on the existing account with credit - again, avoid duplication. Be sure to use the new form. You must supply the bFO Golden ID account number and get approvals of your business justification. eBiz can help you with the bFO account number. Here is the link to submit your forms along with the two emails. Email your forms to AR-Cust-Master-Data@schneider-electric.com and NAMCreditOrg@ se.com. Forms need to also go to https://forms.office.com/pages/respon‑ sepage.aspx?id=reFRbkvFOUu1mA_-muaP7wSAzduqznpOi1a-aZtCcP9U‑ OUhESjYzSlY3OVRMV05EOEJLRU5TSk0wNy4u in which the Schneider Electric account team will review.

Access the New Account Submission Form here: APT_New Acct_0908 (Golden ID) Final.pdf

Read more: Standard Procedure New Account Request.pdf

EAVNEANLYTTSICSORCNOERRNER

• During YTD Aug 2025, ASCO Website reached 413.7K views 157K Total Users. Engagement Rate of 70% and 30% Bounce rate. • Lower Views (down by -10%) & Users (down by -9%) during Aug 2025 vs last month • Even so, Engagement rate (up by +4%) and Bounce rate (up by 10%) im proved vs last month and perform above the industry’s benchmark. To view full results: https://lookerstudio.google.com/reporting/e35f230b-c3ee 466a-9f27-33223dbac7b7 ASCO Web Analytics Performance • ATS 100 Years Landing page generated a total of 1,698 views from 1,400 users and consistently maintain exceeding benchmark scores for Engage ment rate (at 78%) and Bounce Rate (22%) during YTD Aug 2025. • Continuous upward trend in Web traffic in terms of Pageviews (up by +11%) & Users (up by +11%) since July 2025. • Meanwhile, only 4 new posts added in SocMed platforms. Total of pub lished 51 messages reached 25.5K leaving 19.7K impressions. • LI sustained exceeding benchmark scores for CTR & ER while FB scores still fell short of the target. • *No New campaign via Email blasts & Events in August. To view full results: https://tableau.schneider-electric.com/#/site/ASCO/views/ ASCOATS100Campaign/ATS100CampaignSummary?:iid=1 ATS 100 Campaign Dashboard

ASCO Email Marketing Dashboard

• 13 Total Emails sent from Jan-Aug 31, 2025 reached 58.7K Total Unique Opens and 14.7k Total Unique Clicks. • With only one/single email sent during the current month, growth in open rate & click rate also slowed down vs previous duration. • Nonetheless, email metrics continue to perform above the established benchmarks for CTR, Open Rate, Click Rate & Unsubscribe Rate To view full results: https://tableau.schneider-electric.com/#/site/ASCO/views/ ASCOEmailMarketingDashboard/2025Summary?:iid=1 • A total of 453 published messages for Social Media platforms generated 17.17M Post reach, 93K Impressions and 244.8K link clicks. • With few published messages in August, post reach and link clicks experi enced slower growth (less than 1%) vs last duration • Current LI & FB ER & CTR actual YTD scores remain to fall short of the tar get. To view full results: https://tableau.schneider-electric.com/#/site/ASCO/views/ ASCOSocialMediaDashboard/Summary?=null&:iid=2 ASCO Social Media Dashboard • As of YTD Jun-Aug 2025, ASCO Google Search Ads campaigns received total of 857.6K impressions and 12.1K clicks with an Avg CPC of $0.33 & 1.41% CTR • MBL Case Study Search Ad earned 792.8K Impressions & 9.5K Clicks with $0.15 Avg CPC & 1.2% Avg CTR. • While ATS 100 Search Ad campaign increased Impressions (+68%) & Clicks (+102%) after a month. Received a total of 25.8K Impressions & 2K Clicks w/ $1.19 Avg CPC & 6.61% CTR • In addition, SourcePacT Ad which has been re-targeted to air in only 3 states in US also increased Impressions (+150%) & Clicks (+131%). Earned total of 39K Impressions & 540 Clicks, w/ $0.64 Avg CPC & 1.39% CTR. To view full results: https://lookerstudio.google.com/reporting/87826e71-30df 412a-981e-5c3c42cb0cf9 New Campaign Dashboard: ASCO Google Search Ads

EMPLOYEES CORNER

September 2025 Top Performers

Maric Louis Brondial Customer Service

Justine Ardiente Technical Support

Lorenz Joshua Alfonso International Inside Sales

Eubert Gomez Domestic Sales Support

Nicole Alexis Valdez Domestic Sales Support

Erick Alviento Domestic Sales Support

Mark Albert Santos Domestic Sales Support

Naldrin Magparangalan Domestic Sales Support

Trishia May Loren Domestic Sales Support

Gen Panem Marketing

Leonardo Menor Jr Supply Chain

Cherry Castro​ Supply Chain

Jhovanie Patague​ Surge

Henrico De La Cruz Business Intelligence

Tricia Angela Saez Surge

Suzette Barino​ Surge

COLLABORATOR’S NOTE

Perry Kaiser Customer Experience Business Partner

Website Transition and NSS Score Improvement At the end of 2024, the ascopower.com website was successfully integrated into the se.com platform. During the first half of 2025, Website Net Satisfaction Scores (NSS) were in the low single digits and turned negative in June. The primary concern from customers was difficulty locating drawings and doc umentation. The se.com site relies heavily on search functionality, and many ASCO drawings lacked the necessary metadata tags to be easily discover able. In response, the ASCO web team - including interns - undertook a com prehensive update of the metadata associated with ASCO drawings to im prove searchability. Thanks to these efforts, the ASCO Select offer NSS score rose to 55 in August and reached 72 in September. Customers are now able to find the documents and drawings they need with much greater ease.

Outstanding work, team!

CHEERS FOR PEERS

Kapila Mehta on NECA Chicago:

An energizing experience that brought together customers, partners, and in dustry leaders to celebrate innovation and collaboration:

Read Kapila’s full insight

OCTOBER GAME

SLIDING PUZZLE

How to play: Rearrange the tiles to reveal the complete image! Click or tap on a tile next to the empty space to slide it. Keep going until all pieces are in the correct order.

PLAY NOW!

Send your result to rozenaysabel.esquivel@se.com

CONGRATULATIONS to last month’s winners!

Aabhas Bhardwaj

Sachin Shah

Catherine Anne Berza

PAW-LEBRITY OF THE MONTH

Want to share your hobby or pets? Reach out to gen.panem@se.com to get featured in the next newsletter! How has your pet changed your life? Pompis came into my life just as the pandemic began, and not long after I had undergone a radical mastectomy. He brought light and purpose to my days when I needed it most. Eros arrived shortly after my mom passed away, and being a puppy, he kept me busy and helped me cope with grief. They didn’t just change my life—they healed it. They are my heart on four paws. Meet the Furry Therapists of Dinorah Hernandez : Eros & Pompis . By day, Dinorah is ASCO’s Transformation Project Manager – Inventory, juggling Safety Stocks, Lead Times, VOPs, and the E&O reports. By night, she’s under the watchful eyes of Eros & Pompis, who believe inventory analysis should include their treat stash and belly rub quotas. What’s something quirky or unique your pet does? Pompis, my rescued Shih Tzu, has taken it upon himself to be my personal wellness coach. Whenever I’m working too long without a break, he starts barking at me like a tiny boss, reminding me to stretch and move around—no excuses! Eros, my sweet but dramatic Yorkie, is a master of emotional mimicry. One time, I had knee pain and was limping around the house. Within minutes, Eros started limping too and refused to go upstairs. I rushed him to the vet, only to find out he was perfectly healthy. Turns out, he was just being extra empathetic. I couldn’t stop laughing! What’s your favorite memory with your pet? Their first trip to the beach was unforgettable! They went absolutely wild-running, rolling in the sand, and splashing in the waves. By the end of the day, they were soaked, sandy, and completely blissed out. It was pure joy watching them live their best lives.

Editorial Board

Marketing Team:

Larry Grodsky

Jim Serrano

Rozena Ysabel Esquivel Publisher

Jamison Taylor

Maritess Bernardino

Syrell Barlam

Vlency Mae Coronado

Stella Mares Sarmiento

Rolando Calderon Jr. Creative Director

Read Previous Newsletter: September 2025

Gen Panem Editor-in-Chief