August 2023 Internal Newsletter

This newsletter informs everyone across ASCO Power Technologies of the latest updates and events. It will keep you updated on the latest marketing materials and developments.

August 2023 Internal Monthly Newsletter

ASCO Power H1 Highlights

What I like about making videos ~ Ricardo Lopez

Training Section

We’re more than halfway through the year. Let’s take a quick break from building our future and look back on what we’ve done so far. This video gives a recap of accomplishments and a peek at what we have in store for the rest of 2023! ASCO Power H1 Highlights


An Update on Multilanguage Sites Know, grow, and protect the company Gear Up With the Sales Conversation Tool We’re one Ticket away! The Power of Digital Tools ASCO Voice Amplified - Energy Day Analytics & Social Advocacy Corner Collaborator’s Note - Jim Briceno 2023 PP Global Marketing Workshop Employees Corner August Game - Stepdown Making Videos - Ricardo Lopez


An Update on Multilanguage Sites

ASCO Power Technologies will be decommissioning multilingual websites for English Canada , French Canada by August 2023, Mexico , and the United Kingdom by September 2023. We have decided to redirect the pages of our localized websites to a ded icated ASCO Power page on the Schneider Electric website. This move will help improve functionality and enhance user experience for our customers. By focusing our efforts on a single platform, we will be better equipped to deliver an exceptional online experience to all our customers, regardless of location or language.


Make sure to complete Essential Learnings before September 30, 2023 . Know, grow, and protect the company

Trust at Schneider Electric This training will help you to understand the importance of Trust and how each of us can help to build Trust with our stakeholders. This course is based on the Trust Charter, Schneider Electric’s Code of Conduct.

Cybersecurity for Schneider Electric Use your cybersecurity knowledge to foil the traps used by cybercriminals in everyday life. This learning course is an interactive refresher on the cyber threats you may face and what action you should take to stay protected. This course is mandatory compliance training for all Schneider Electric employees.

Cybersecurity for Customer-facing Employees Completion of this course is recommended to complete for all customer-facing employees. You must complete the training in one language only.

What is Sustainability During this training you will understand what sustainability means for us at Schneider Electric, what are the current environmental and social challenges we are facing, why we need to consider social and environmental challenges as a whole and how a company can act. This training will end with an overview of Schneider Electric’s sustainability strategy.

Quality: The Safety of our Customers Quality is one of our top priorities primarily because it’s the safety of our customers and our field teams. This training will motivate you to adopt a 0 defect mindset and boost our quality culture that empowers all employees to move from correction to prevention.

Anti-Corruption at Schneider Electric In Schneider Electric we have a zero tolerance for corruption. In this curriculum you will have the opportunity to raise your awareness on rules and expectations when it comes to domains presenting corruption or compliance risks such as facilitation payments, conflict of interest, gifts and hospitalities, business agents, policies dedicated to them, and the speak up mindset.

Leading Agile Teams To provide maximum value to our customers in a fast changing world while enhancing collaboration and entrepreneurship, we have adopted the Agile ways of working. Agile teams have increased expectations from their leaders compared to traditional teams.

Design Quality Fundamentals The Design Quality Fundamentals training will cover the top 5 fundamentals of Design Quality that will help you achieve robustness and reliability in design: Critical to Quality Characteristics, Mission Profile, Parameter - Diagram, Design FMEA and Field Reliability.

Schneider Sustainability School Understand environmental challenges and learn what you do to contribute to sustainability.

The Sales Conversation Tool centralizes product information, value proposition, and digital assets for the ASCO Power product line. It will empower sales teams to expand product knowledge and champion our industry-leading critical power equipment. Ready for Battle? Gear Up With the Sales Conversation Tool

Check it Out

Don’t have access? Email or for assistance.

We’re one ticket away!

The ASCO Power Marketing team recently integrated Workfront. Anyone who would like to get marketing assistance should use the tool to streamline collaboration. The integration of Workfront will enable us to accomplish projects with detailed briefs to lessen turnaround time and ensure that we stay on track with the project objectives.

Submit a Marketing request on Workfront

Access the Workfront training video and presentation


The Power of Digital Tools

Find different assets to help you craft more engaging presentations. From the digital binder to virtual reality, there are various tools that you can use to highlight the value of ASCO Power solutions. Unleash sales potential with digital tools by scanning the QR codes below.

Scan the QR to download!




Medium Voltage Automatic Transfer Switches and Quick Connect Products are now in LayoutFAST We’ve released the MVATS and the Goldstar Products (QCPs) in LayoutFAST . Users can now include these ASCO solutions in the free software for building information modeling (BIM) and electrical design.

View Here

Discontinued Products Cross-Reference

Find Schneider Electric alternatives for decommissioned ASCO products.

Learn More


Energy Day!

Energy Day, organized by our channel partner ESINSA, featured ASCO Power Automatic Transfer Switches. The event included a product display and virtual reality tools to offer eventgoers an immersive experience as they learn about the value of our industry-leading solutions.


Technical Brief: How Automated Critical Power Reporting Helps Healthcare Facilities Optimize healthcare facilities with automated critical power reporting for improved efficiency and reliability. Learn how it benefits operations.

Learn More

Brochure: MyQuotes Accessory Guide Document Contents: 300 Series Automatic Transfer Switches Automatic Transfer Switch Kits MTS and Quick Connects Appendix

Learn More


Lunch and Learn

ASCO Power launched 1 Lunch & Learn last July 12, 2023, on Power Control Systems Fundamentals which generated 1 qualified lead.


ASCO Power held 2 Webcasts during the month of July, driving new leads. • July 12th Webcast, The Rise of Source Management and the New UL Provisional Standard, gathered 902 registrants, 366 attendees, and 189 leads. • While July 27th webcast, Critical Power: Know how to design power systems in mission critical facilities, gained 1580 registrants, 674 attendees, and 140 leads.

ASCO Website

Highlight for YTD 2023:

• The ASCO Power Website earned 647K Pageviews, 285K Sessions with a 1.39 average session per user and a bounce rate of 57%.

Highlight for Current Month (July 2023):

• The ASCO Power website reached 58K Pageviews and 28K sessions, • Web Traffic is still driven by Organic Search (50%), with 11K users followed by Direct Search with 5.5K users (25%)


Last July, 78 ASCO employees earned 26,751 points by sharing assets!

Sharing is a GREAT way for ASCO to gain visibility and reach more leads in the backup power community. Plus, it is an easy way for YOU to help ASCO Power Technologies rise in an increasingly digital world. We also have a monthly contest to reward top advocates with StepUp points! So, make sure you don’t miss out. The leaders for this month are:

North America


• Joseph Carlson • Rachael Renna • Debbie Lambeth

• Kenneth Luab • Christine Mae Almendras • Ivan Earl Junio

Amplify ASCO’s voice by linking your social media account to the SE Advocacy platform, checking the latest ASCO posts, and sharing them on your profile. In case you missed the education session for the program, The Social Advocacy Training explains the following:

• Employee Advocacy • Reasons to be an Advocate • Employee Advocacy Features

If you want to participate on social media but don’t know what to share, this is your chance! Try the SE Advocacy tool today.


Jim Briceno Executive Sales - CES Southeast

Our Lunch and Learn resources provide a comprehensive selection of presentations, featuring scripted material as well as recordings of each module for review, enabling sales engineers to deliver presentations with standardized messaging that benefits MEP firms with state-of-the-art power solutions, NEC updates and CEU/PDU credits for PE attendees. Up your sales game by leveraging this tool today. Find L&L resources here:

Wave 2 PPTs L&L Presentations

Wave 2 Recordings L&L Recordings


2023 Power Products Global Marketing Workshop

The marketing team gathered for the 2023 Power Products Global Marketing Workshop last August 15 to 18, 2023 in Manila, Philippines. Members got to align and share best practices across the team.

Here are the topics covered in the workshop:

• Team Overview • Sales enablement

• Partnership of the future campaign • Geotargeting • Storytelling • Employee Wellness • Agile mindset

• Web tracking and analytics • Digital marketing and media • Social media management

Check out some photos from the event.


Now it’s time to tip our hats to individuals who went above and beyond!

ASCO Power Technologies shows gratitude to the following star employees for July 2023 . Your hard work does not go unnoticed. We thank you for lifting the team with your talent and dedication.

Congratulations to the following Top Performers from each team: Top Performers

Customer Service

Supply Chain


Catherine Ann Berza

Jennifer Cesar

Analyn Almeria

Technical Support

Francis Fernandez

John Raner Pascual

Vincent Lumanao

Shirley Ann Ricalde

Leilanie Lisanin


Shannen Anabo

International Inside Sales

Jeanna Pauline Liwanag

Domestic Sales Support

Let’s bust out the confetti for this promotion !

Ralph Anthony Arguelles IS Quotation Team


Technical Support

Kurt Glexther Dela Cruz Inside Sales Central

Diana Rose Atenas Assistant Operations Manager

Roger Ian Legson IS - Domestic (West)

Mel Andrew Panes IS - Domestic (MaNe)

Marvin Natividad Inside Sale Engineer


Beginning at the top of the upside down pyramid, remove one letter from the word “ switches ” and rearrange the remaining letters to build a new seven-letter word beneath. Continue the same process to each word until you get to the bottom. (There may be more than one solution.) STEPDOWN

Send your answer to for a chance to win Step-Up Points!

CONGRATULATIONS to last month’s winners!

Mohan Cheepuripalli

Anthony D’Amico


What I like about making videos: • Videos are like a letter. You can read it again and again and remember loved ones. • They allow me to share nice moments, knowledge, and entertainment. • They help me remember. What I find challenging about making videos: • Finding enough time to create, edit, and share videos. • I am a perfectionist. Ricardo Lopez is a Senior Manufacturing Engineer, Technical Edison Expert, based in Reynosa. He’s a multi-faceted professional that oversees production and maintains high levels of manufacturing and product quality. He does this while also creating videos for company recognitions and commemorations in ASCO Reynosa. In his free time, he continues to hone his video production skills by working on his two YouTube channels. Ricardo makes educational and lifestyle videos and posts them on his channel. His love for video production started when he got a 35mm Yashica camera which he used to create his first picture movie in 1996.

Discover more of Ricardo’s work!

Want to share your hobby? Answer this form to get featured in the next newsletter!

Editorial Board

Marketing Team:

Larry Grodsky

Jim Serrano

Rozena Ysabel Esquivel Publisher

Jamison Taylor

Maritess Bernardino

Cristine Isorena

Syrell Barlam

Gino Yambao

Rolando Calderon Jr. Creative Director

Franz Raimund Ybud

Shannen Clui Anabo

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Stella Mares Sarmiento Editor-in-Chief

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