March 2023 Internal Newsletter

ANALYTICS CORNER

ASCO Website

Highlight for YTD 2023:

ASCO Website earned 221K Pageviews and 94K sessions with a 1.87 average session per user and a bounce rate of 57%.

Highlight for Current Month (Feb 2023):

The website gained 106K Pageviews and 45K sessions, driven by Organic Search (63% Pageviews, 57% Sessions) and Direct Search 15% Pageviews, 18% Sessions). Among ASCO Marketing Asset Pages, Technical Briefs, FAQs & Manuals generated the most pageviews and the highest number of sessions since last month. While among marketing campaign groups, Goldstar, Google/CPC Campaign and External Emails are the top drivers of ASCO Web traffic.

Events

Year to Date 2023 Highlights:

From Feb 3, 2023 - March 9, 2023, 15 Lunch & Learn Events have been successfully launched. A total of 63 Registrations with 52 Unique emails were recorded. Attendees were recorded under the Healthcare Project Delivery Conference Trade Show Event held this Feb 2023. In addition, 9 Mobile Classroom new QR registrations were received from the 2 Mobile Classroom Events during Feb 2023.