February 2023 Internal Newsletter

ANALYTICS CORNER

ASCO B2O Dashboard

ASCO gained around $157.70M in Total Influenced Order Won Revenue in 2022 - This is 165% achievement versus the 25% Target Sales Revenue ($95.7M)

ASCO Website

As of Jan 2023, our ASCO Website earned 115K Pageviews and 49K sessions with a 1.89 average session per user and a bounce rate of 56%. Web Traffic for this month is driven by Organic Search (65% Pageviews, 56% Sessions) using Google/Organic and Direct Search (15% Pageviews, 20% Sessions). Among ASCO Marketing Asset Pages, Technical Briefs, FAQs & Manuals received the Top pageviews and the highest number of sessions during the 1st month of the Year. Among marketing campaign groups, Goldstar, Google/CPC Campaign, On-Demand Webinar, Newsletter and Interactive 3D Facilities are the top drivers of ASCO Web traffic.