May 2022 Internal Newsletter

ANALYTICS CORNER

ASCO Web Dashboard

As of YTD April 2022, the ASCO website has reached 459K pageviews and 183K sessions. With around 1.96 average sessions per user and a bounce rate of 54% • 19% increase in Pageviews Apr 2022 vs. March 2022 • 9% increase in Sessions Apr 2022 vs. March 2022 • Web Traffic driven by Organic Search using Google, Direct Search (20%) and Referral (5%). • Tech Briefs, User Manual, Drawings, and Events generated the highest Pageviews among asset pages this month. • Campaign drivers that contributed the highest Pageviews and Sessions this month are Google/CPC Campaigns, Events, and On-Demand Webinars

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ASCO Webinar

4 webinars were launched with distinct registrations of 917 registrations for YTD April 2022. • Achieved the 45% of total registration targets for FY2022 of 2,500 registrations. • Gathered 32% Attendance rate. This is 63% of the YTD average attendance goal of 50%. View the Dashboard