April 2022 Internal Newsletter

ANALYTICS CORNER

The ASCO Web Dashboard with Google Analytics is finally here!

Check it Out

Highlights • As of YTD Mar 2022 ASCO website gained 351K page views and 139K sessions • 1.97 Average session per user • 54% bounce rate • 19% increase in Pageviews • 9% increase in Sessions (March 2022 vs February 2022) • Web Traffic driven by Organic Search using Google, Direct Search (20%) and Referral (5%) • Technical Briefs, User Manual, Drawings & Events received the highest Pageviews and Sessions in the same month. • Campaign drivers for this month are Google/CPC Campaigns, Events, and On- Demand Webinar, contributing the highest pageviews & sessions

ASCO Webinar and Mobile Classroom Dashboard • 3 Webinars were launched in Q1 2022

- Recorded 881 Total Registrations & 261 Attendees - ASCO had a positive 1st quarter achieving 36% of its overall target, 724

out of 2,500 target registrations during YTD Mar 2022. • 130 Mobile Classroom attendees have been recorded

View the Dashboard