April 2022 Internal Newsletter

ASCO FEATURE

This March, Roxanne Larcher joined Schneider Electric as ASCO’s Director of Marketing. She has nearly three decades experience in business-to-business marketing and likes to devote her free time to the art of traditional Egyptian dance. Dancing has been a part of her life since the late ‘80s.

What is traditional Egyptian dance? The proper name for this artform is Raks Sharqi. In the Western world, it is commonly referred to as belly dance. It is a woman-focused dance featuring movements of the hips and torso. This once forbidden art form is now an empowering activity for women of all ages, sizes, shapes and walks of life from all around the globe. What I like about it: • Egyptian culture and history • Learning from different cultural perspectives • It is how I access and express my creativity Challenges: • The physical toll it takes • A typical week incorporates 10+ hours of training • Finding a balance between career, life, family, and creative inspiration

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