December 2022 Internal Newsletter

ANALYTICS CORNER

This section contains insights on website traffic, brand to order, and events. Check them out below.

Website

YTD 2022 (Nov 2022):

• The ASCO website earned 1.06M page views and 418K sessions with a 1.99 average session per user and a bounce rate of 53%. • Overall web traffic is driven by Organic Search (68% Pageviews, 59% Sessions) and Direct Search (18% Pageviews, 23% Sessions). • For ASCO Asset Pages--Technical Brief, Drawings and Manuals ranked YTD 2022 Top 3 in terms of page views while Technical Brief, FAQ, and Events ranked Top 3 in terms of highest sessions. • For ASCO Marketing Campaigns--Events, On-Demand Webinar, and Interactive 3D Facilities are the top 3 drivers of web traffic during YTD 2022.