December 2022 Internal Newsletter

This newsletter informs everyone across ASCO Power Technologies of the latest updates and events. It will keep you updated on the latest marketing materials and developments.

December 2022 Internal Monthly Newsletter

Introducing the ASCOPower3D+ App!

What is Leisure Cycling? ~ Ana Marie Dela Cruz

Happy Holidays!

Wishing you and your family a happy and safe holiday season.


Be Cyber Ready Introducing the ASCOPower3D+ App! A single solution. A range of benefits. ASCO Voice Amplified Featured Customer Story Analytics Corner Reynosa’s 5th Year Anniversary ASCO Events Corner Collaborator’s Note - Roxanne Larcher Employees Corner November December Game ASCO Feature - Ana Marie Dela Cruz


As always more sophisticated cyber-attacks and cyber threats are emerging, businesses are forced to adapt and enhance their cyber culture. Discover what’s new this month in the cyber atmosphere. Be Cyber Ready

View Here


Introducing the ASCOPower3D+ App! We’ve taken another step in omnichannel educational marketing with its pilot launch. It is now available on the App store and Google Play. The same functionality and richness of the desktop app are now optimized across mobile devices. The app features include one-click contact via call or email.

Scan the QR to download!


A single solution. A range of benefits. ASCO Power Quick Connect Panels integrate with transfer switches and circuit breakers to simplify design, streamline procurement, and save space.

Let people know on LinkedIn! Share Now

Technical documents for the ASCO SERIES 300 Dual Purpose Quick Connect Power Panel are now available!

View Here


ASCO Power is plugged in!

Meeting power objectives through cost-effective and code-compliant means is possible with the help of best-in-class backup power equipment. The ASCO team demonstrated the operation of ASCO Power solutions for Power Logic Users Group (PLUG), a Schneider Electric customer event. ASCO sales rep used virtual reality technology to offer a look at equipment operation. The event was attended by power industry leaders to network and stay up-to-date on products and energy management strategies. Singapore Innovation Talk Webinar Features ASCO Products

The webinar discussed the best practices and regulatory standards, such as IEC60947-6-1, which require the installation of properly designed and tested transfer switches in backup power systems.


The Spiral Find out how ASCO Power Technologies enhanced the emergency power system of this sustainably designed Manhattan high-rise in the latest #CustomerTestimonial .


Technical Brief: How Power Outages Impact Higher Education

Power continuity faces risks from extreme climate events that are becoming more common. Without power, numerous educational functions are at risk of interruption.

Learn More

Technical Brief: Transferring Inductive Loads in Water and Wastewater Facilities Water and wastewater treatment facilities help protect communities and the environment through a series of purification processes that require energy.

Learn More


This section contains insights on website traffic, brand to order, and events. Check them out below.


YTD 2022 (Nov 2022):

• The ASCO website earned 1.06M page views and 418K sessions with a 1.99 average session per user and a bounce rate of 53%. • Overall web traffic is driven by Organic Search (68% Pageviews, 59% Sessions) and Direct Search (18% Pageviews, 23% Sessions). • For ASCO Asset Pages--Technical Brief, Drawings and Manuals ranked YTD 2022 Top 3 in terms of page views while Technical Brief, FAQ, and Events ranked Top 3 in terms of highest sessions. • For ASCO Marketing Campaigns--Events, On-Demand Webinar, and Interactive 3D Facilities are the top 3 drivers of web traffic during YTD 2022.


Last November, 122 ASCO employees earned 59,675 points by sharing assets! Sharing is a GREAT way for ASCO to gain visibility and reach more leads in the backup power community. Plus, it is an easy way for YOU to help ASCO Power Technologies rise in an increasingly digital world. We also have a monthly contest to reward top advocates with StepUp points! So, make sure you don’t miss out. The leaders for this month are:

North America


• Joseph Carlson • Kenia Choquette • Manuel Becerra

• Decx Harel Tanap • Kenneth Luab • Christal Joy Caalim

Amplify ASCO’s voice by linking your social media account to the SE Advocacy platform, checking the latest ASCO posts, and sharing them on your profile. In case you missed the education session for the program, The Social Advocacy Training explains the following:

• Employee Advocacy • Reasons to be an Advocate • Employee Advocacy Features

If you want to participate on social media but don’t know what to share, this is your chance! Try the SE Advocacy tool today.


Reynosa’s 5th Year Anniversary

See images from the celebration here !


YTD 2022 (Nov 2022):

• ASCO launched 8 Webinars with 1,913 Total Registrations (1,330 of them are distinct) and 649 attendees.

• Held 10 Trade Shows with 139 Total Attendees from QR Scans

• Successfully completed Mobile Classrooms with 663 Attendees and 357 attendees recorded from Marketo Scan.


Roxanne Larcher Director of Marketing

Wow! Together, we accomplished so many things this year. As I close out 2022, and think about how we’ve made these things happen, I’m humbled and excited. (Hint: it really IS the people!) Ten months ago, I accepted the invitation to join our company. The deciding factor was the human experience I had throughout the interview process. I was struck by deeply authentic conversations, a down-to-earth company culture, and the mutual respect and comradery that shone through the discussions. Since my first day on March 7 this year, I’ve worked side-by-side with colleagues from all functional areas. These interactions continue to reinforce and validate my first impression: we are a team of hard-working people dedicated to the honorable cause of Sustainability and Efficiency coupled with a strong work ethic, a commitment to deliver on promises with integrity

and excellence, and the courage to face challenges head-on with a problem solving mindset so we win together. It’s these characteristics that brought about notable company wins: Innovation Summit NA, the largest Schneider customer event that drew some of our most important customers; the development of an integrated end-to-end commercialization process that aligns product, offer, marketing and sales; and an invigorated approach to new product launches for our traditional offers in ATS and PCS and the new innovations in the New Energy Landscape, just to name a few. This is what excites me – knowing that in 2023, we will continue earning the right to stand tall beside our achievements. It’s the combination of our unique talents we bring to our collective work each day. It’s our passion for using technology to help our customers improve their facilities power reliability. It’s our openness to new ideas and embracing new ways of doing things where it makes sense. Thank you – for your contributions to our business, to our customers and to each other. And on a personal note, thank you for helping me make one of the most rewarding career decisions I have made to date: to join this winning team of caring, talented, diverse and inclusive individuals.

Enjoy your December! ~ Roxanne


Now it’s time to tip our hats to individuals who went above and beyond!

ASCO Power Technologies shows gratitude to the following star employees for November 2022. Your hard work does not go unnoticed. We thank you for lifting the team with your talent and dedication. Congratulations to the following Top Performers from each team: Top Performers Surge Technical Support International Inside Sales

Decx Harel Tanap

Jeanne Pauline Liwanag

Jerald Diamonon

Customer Service

Domestic Sales Support

Francis Fernandez

Maricar Abiog

Kurt Glexther Dela Cruz

Jhovanie Patague

Supply Chain

Eubert Gomez

Edgarlyn Blesilda Villafranca


Jun Kristoffer Batac

Nico Sison

Axl Astorga

New Hire

Leilanie Lisanin

It’s time to bust out the confetti to celebrate the New Hire ! #SEGreatPeople

Supply Chain

John Raner Pascual



Guess the WORDLE in 6 tries. Each guess must be a valid 5-letter word. Hit the enter button to submit.

The tile color will change to show how close your guess was to the word.

CONGRATULATIONS to last month’s winners!

Vincent Lumanao

Khellie Rhay Lozada

Hanan Guergues

Solve the Wordle

Send your answer to for a chance to win Step-Up Points!


What is Leisure Cycling? Leisure cycling is a non-competitive form of cycling enjoyed by people of different ages. This activity is about discovering new routes, being outdoors, keeping physically, and mentally well. The activity can also involve socializing with friends or a community. What she likes about it: • It’s a great form of exercise • She gets to explore nature and go people watching Challenges: • Finding cyclist-friendly routes • Doing it consistently She learned to bike when she was 12 years old. During the pandemic, she picked the hobby back up as a form of exercise. Ana Marie Dela Cruz is an assistant manager for finance. When she’s not working, she spends her time traversing through the city on her bicycle.

Want to share your hobby? Answer this form to get featured in the next newsletter!

Editorial Board

Marketing Team: Roxanne Larcher Larry Grodsky Steve Castellano Jim Serrano Maritess Bernardino Cristine Isorena

Rozena Ysabel Esquivel Publisher

Syrell Barlam Gino Yambao

Franz Raimund Ybud Shannen Clui Anabo Nico Sison

Rolando Calderon Jr. Creative Director

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Stella Mares Sarmiento Editor-in-Chief

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