October 2022 Internal Newsletter

This newsletter informs everyone across ASCO Power Technologies of the latest updates and events. It will keep you updated on the latest marketing materials and developments.

October 2022 Internal Monthly Newsletter

Have you seen the new homepage?

Playing the Piano ~ Adam Seid

Enhance Backup Power Compliance and Flexibility with Quick Connect Solutions

ASCO Power Technologies, in collaboration with CFE Media, will present a FREE webcast entitled, How to Select and Specify Electrical Quick Connect Solutions on November 9th, 2022; 1:00 PM CST. Let’s share the event on social media! Make sure to use these hashtags: #ASCODockingStation , #ASCOQuickConnect , #ASCOxCFEMedia

Check it Out


Have you seen the new homepage? Digital Updates Offer Management Featured Customer Story Analytics Corner HR Updates ASCO Events Corner Collaborator’s Note - Bethany Richter Cheer for Peers - Edgar Persia Employees Corner - September October Game ASCO Feature - Adam Seid


The new page highlights the value of our industry-leading solutions while encouraging visitors to explore backup power resources and events we have to offer. Have you seen the new homepage?

Check it Out


Find Transfer Switch Resources in One Place

The Transfer Switch Self-Help Hub presents different assets that can guide users from transfer switch education to selection.

Visit the Hub

TechXpert Videos New TechXpert videos are up.

Check Them Out

New 3D Facility Update

The 3D Facilities now features a warehouse . It offers 360-degree view of a facility supported by industry-leading transfer switches, load banks, and support.

Take a Look


ASCO Manual Transfer Switches with Integrated Quick Connects and Circuit Breakers are now available!

• Convenient Connection • Design Flexibility and Simplicity • Streamline compliance • Improve Safety • Backup for the Backup

They’re perfect for providing:

• A “Backup-for-the-Back up” at facilities with a single permanent generator • An easy way to supplement any offline generator on multi-generator systems • A simple way to provide emergency power without the greater cost of a permanent genset • A method for using load banks for tests without the cost of permanent equipment

Check it Out


Summit attendees explored source and load management solutions using Virtual Reality to learn the value of ASCO Power solutions in driving power continuity. ASCO Power in the Las Vegas Innovation Summit


Hamad International Airport The Hamad International Airport serves over 360,000 flights and 30 million passengers annually. This means that its critical power system requires robust solutions. Find out how ASCO Power helped drive power continuity and provide memorable travel experiences to passengers in this #CustomerTestimonial .


Case Study: Children’s Hospital New Orleans

A case study on how ASCO Power Technologies provided a modern backup power solution to meet the most profound power challenges of Children’s Hospital New Orleans.

Read Case Study

White Paper: Power Source and Load Management in the New Energy Landscape

The energy landscape is evolving. This document surveys how models of power generation, distribution, and consumption are changing.

Read White Paper


This section contains insights on website traffic, brand to order, and events. Check them out below.

ASCO Events

As of YTD August 2022 ASCO website earned 868K page views and 339K sessions with a 2.00 average session per user and bounce rate of 52%. ASCO earned 113K Pageviews and 47K sessions, with 56% bounce rate during September 2022. Web Traffic is driven by Organic Search (69% Pageviews, 60% Sessions) using Google/Organic followed by Direct Search (16% Pageviews, 20% Sessions). Highlights (YTD September 2022): ASCO launched 8 webinars Recorded 1,330 Total Distinct Registrations with around 649 attendees. For Mobile Classroom, ASCO Sales recorded 606 Attendees. For Trade shows, we were able to hold 4 Local Trade Shows and 1 National Trade Show. ASCO Website

• Technical Brief • Drawings • Manuals The Top 3 Asset Pages with the Highest Pageviews


Last September, 93 ASCO employees earned 43,994 points by sharing assets! Sharing is a GREAT way for ASCO to gain visibility and reach more leads in the backup power community. Plus, it is an easy way for YOU to help ASCO Power Technologies rise in an increasingly digital world. We also have a monthly contest to reward top advocates with StepUp points! So, make sure you don’t miss out. The leaders for this month are:

North America


• Joseph Carlson • Justin Mitros • Amir Rahmanipour

• Kenneth Luab • Christal Joy Caalim • Decx Harel Tanap

Amplify ASCO’s voice by linking your social media account to the SE Advocacy platform, checking the latest ASCO posts, and sharing them on your profile. In case you missed the education session for the program, The Social Advocacy Training explains the following:

• Employee Advocacy • Reasons to be an Advocate • Employee Advocacy Features

If you want to participate on social media but don’t know what to share, this is your chance! Start the training here . Try the SE Advocacy tool today.


We interviewed Human Resources Director Tim Rigsby about his mentoring experience. Find out how it changed his perspective on employee culture.

Read Here

Recognition motivates us to achieve more and allow us to feel cared for. With new features, the refreshed Step Up will offer more ways to spread positivity. The old platform will still be available for redemption until December 31. The New Step Up is open today!

Sign Up

Complete the Global Safety Culture Survey

View Survey

As communicated previously, your 401(k) balance was transferred from Vanguard to Empower. If you would like to review your account transfer in more detail, follow these instructions. Verify your balance transfer from Vanguard to Empower

Learn How

2022-2023 NAM Group Mentoring Program Looking for a unique mentoring experience? We’re getting ready to launch our 2022-2023 North America Group Mentoring Program and we want you to get involved!

Find More


Missed the #InnovationSummit Global Keynote? The Global Keynote and World Premiere took place on October 12 at 1:00 PM CEST and provided insights on how we can collectively accelerate the transition towards more sustainable forms of energy. Watch it on demand.

Learn More

Upcoming Webinar

How to Select and Specify Electrical Quick Connect Solutions November 9, 2022 Speakers: Bethany Richter and Joe Carlson This webinar will survey today’s innovative range of quick connect solutions and the benefits they bring to mission critical and commercial applications.

Register Now

Upcoming Trade Shows

NECA Convention - October 15-18, 2022 7x24 Exchange Fall - October 23-26, 2022 Midwest Healthcare Engineering Show - November 15, 2022


Schneider Learning Series Webinar – ASCO Offers: Power Systems Designs Concept for Healthcare
















From US



From Other Countries



Mobile Classroom Events

Event Date

Event location

Number of Attendees

August 15-17, 2022

Ft. Polk, LA


August 27, 2022

New Orleans, LA


August 23, 2022

New Orleans, LA


August 24, 2022

Baton Rouge, LA


August 29, 2022

Clinton, MS


August 29, 2022

CED Grand Junction



Bethany Richter Product Manager

Introducing the ASCO SERIES 300 Quick Connect Manual Transfer Switches with new integrated breaker options ! This cost-effective solution improves design flexibility and compliance in different applications. Available tomorrow.


Edgar Persia is the Senior Team Leader for Technical Support. Learn what motivates them to provide excellent support and prepare their team members for success.


Now it’s time to tip our hats to individuals who went above and beyond!

ASCO Power Technologies shows gratitude to the following star employees for September 2022. Your hard work does not go unnoticed. We thank you for lifting the team with your talent and dedication. Congratulations to the following Top Performers from each team: Top Performers

Technical Support

International Inside Sales


Decx Harel Tanap

Arman Suetos

Jayciel Jan Bautista

Customer Service

Domestic Sales Support

Shirley Ann Ricaldo

Catherine Ann Berza

Kurt Glexther Dela Cruz

Supply Chain

Shermaine Carullo

Edgarlyn Blesilda Villafranca

Aaron Sulapas


Leonardo Menor Jr.

Maritess Bernardino

Kenneth Luab

It’s time to bust out the confetti to celebrate Achievements, Promotions, and New Hires ! #SEGreatPeople

Achievements Domestic Sales Support

Our Project Management Engineer Nesley Gomez was able to meet her monthly goals for September. She also took initiative to develop process flows for Q2C, CRs and RMAs for PCS Project Management Team. Her efforts were recognized by Adam Seid Director of Dir, Engineering-Project.

Supply Chain

Leonardo Menor Jr. Performers of the 3rd Quarter

Axl Astorga Performers of the 3rd Quarter

Edgarlyn Blesilda Villafranca Employee of the Quarter

New Hires Supply Chain

Technical Support

Project Management (International)

Vincent Lumanao

John Raner Pascual

Rajeev Narayanan

Marvin Villaflor


Four matryoshki (Russian dolls) are nested inside each other. Each doll has one color and a specific amount of flowers painted on it. Find out which one is the smallest matryoshka. MATRYOSHKA DOLLS

CONGRATULATIONS to last month’s winners!

Lovely Rinarose Carabit

King Cruz

Ozgur Argunsa

Solve the Puzzle

Send your answer to rozenaysabel.esquivel@ascopower.com for a chance to win Step-Up Points!


Adam Seid is the Director of Project Management. He oversees harmonious communication to execute backup power projects for the most complex applications. Outside of work, he does the same thing except with piano music.

Adam first played the piano at five years old, trying to figure out songs by ear. He improved his craft by learning how to play sheet music and understanding chord structure.

The upright piano in Adam’s home. He got it for free after seeing it in a local newspaper ad and doing

some restorations. Did you know? Playing the piano improves cognitive function and promotes a positive mood in adults as suggested by studies. What do you like about it? • It’s a stress reliever. My favorite thing to do is play back songs I hear on the radio and songs suggested by people on the spot. • It’s fun to compose songs of different musical styles. In college, I was a piano player in a comedy improv group called Mixed Signals where I composed music on the fly. Challenges: • Sight reading sheet music requires a lot of hand-eye coordination • The unwieldly design of the piano makes it difficult to carry around

Want to share your hobby? Answer this form to get featured in the next newsletter!

Editorial Board

Marketing Team: Roxanne Larcher Larry Grodsky Steve Castellano Christine Rowan Jim Serrano Tom Hampson Maritess Bernardino Cristine Isorena

Rozena Ysabel Esquivel Publisher

Syrell Barlam Gino Yambao

Rolando Calderon Jr. Creative Director

Franz Raimund Ybud Shannen Clui Anabo Nico Sison

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Stella Mares Sarmiento Editor-in-Chief


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